Additional Resources (LU2)

A man asked a lady if she had seen his gift basket. She then asked if the basket contained strawberries. The man replied yes, and told her there was an orange and pear too. She inquired if it had an apple and a cherry, whereby the man answered yes and that the basket contained kiwis and melons. The woman asked if there were vegetables. The man said no. She then asked if it contained a banana. The man stated yes. The actors asked if the crowd heard these words being mentioned : orange, banana, fruit and apple. Most of the people raised their hands to each of the words. Orange, banana and apple were mentioned. However, the word ‘fruit’ was never spoken once, and they were shocked. This is because our memories are formed in a network structure. When one memory is activated, another memory that is linked to that memory is  activated at the same time. Therefore, words such as strawberries which is related to ‘fruit’, caused our brain to connect this word into our memory despite never hearing it being said.